25 October 2021
COMMITMENT TO YOUR PRIVACY
This site is owned and operated by Smart Futures. Your privacy on the Internet is of the utmost importance to us. We want to make your experience online satisfying and safe.
Because we gather certain types of information about our users, we feel you should fully understand the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather and how we use it.
Definition of the Information
Smart Futures gathers and keeps track of two types of information about visitors:
Information that users provide through optional, voluntary submissions. These include submissions to receive our electronic newsletters, to participate in our message boards or forums, to email a friend, and from participation in polls and surveys:
Information Smart Futures gathers through aggregated tracking information derived mainly by tallying page views throughout our site. This information allows us to better tailor our content to readers’ needs and to help our advertisers and sponsors better understand the demographics of our audience. Under no circumstances does Smart Futures divulge any information about individual users to third parties.
Smart Futures tracks user traffic patterns on our sites. However, we do not correlate this information with data about individual users. Smart Futures does break down overall usage statistics according to a user’s domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user’s browser).
Smart Futures will sometimes track and catalogue the search terms that users enter in our Search function, but this tracking is never associated with individual users. We use tracking information to determine which areas of our site users like and don’t like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.
USE OF INFORMATION
Smart Futures may use any information voluntarily given by our users to enhance their experience in our network of sites, whether to provide interactive or personalised elements on the sites or to better prepare future content based on the interests of our users.
As stated above, we use information that visitors provide voluntarily to send out electronic newsletters and to enable them to participate in polls, surveys, message boards, and forums. We send newsletters to subscribers when we think they might be particularly interested in something we are doing. Smart Futures will not share newsletter mailing lists with any third parties, including advertisers, sponsors or partners.
We use tracking information to determine which areas of our sites users like and don’t like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you. We track search terms entered in Search function as one of many measures of what interests our users. But we don’t track which terms a particular user enters.
Smart Futures creates aggregate reports on user demographics and traffic patterns for advertisers, sponsors and partners. We will not disclose any information about any individual user except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.
SHARING OF THE INFORMATION
Smart Futures uses the above-described information to tailor our content to suit your needs and help our advertisers better understand our audience’s demographics. We will not share information about individual users with any third party, except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.
Smart Futures operates secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are reviewed periodically and enhanced as necessary and only authorised individuals have access to the information provided by our customers.
We give users options wherever necessary and practical. Such choices include:
- Opting not to register to receive our electronic newsletters.
- Opting not to participate in certain interactive areas, which completely alleviates the need to gather any personally identifiable information from our users